About Us

Established in 2022 as a nonprofit, Vernal Downtown Alliance champions businesses in the historic downtown area through:

• Providing networking opportunities for downtown business owners and individuals engaged in downtown development
  

• Connecting downtown business owners to resources to help them thrive
  

• Coordinating with local agencies and municipalities, including Vernal City, Uintah County Economic Development, Uintah County Travel and Tourism, Vernal Area Chamber of Commerce, and Vernal Innovation Hub, to create a prosperous and welcoming downtown

Vernal Downtown Alliance follows the Main Street Approach from Main Street America. This approach is centered around Transformation Strategies. A Transformation Strategy articulates a focused, deliberate path to revitalizing or strengthening a downtown or commercial district’s economy. Each Transformation Strategy is implemented through activities in four broad areas of work represented by the Four Points: Economic Vitality, Design, Promotion, and Organization.

ECONOMIC VITALITY COMMITTEE

Board Liaison: Aaron Averett

Committee Goals:

• Build a diverse collection of businesses.

• Facilitate investment in the local economy.

• Attract new businesses to downtown Vernal.

• Foster a supportive environment for entrepreneurs.

• Coordinate with and complement the work of the Vernal Innovation Hub, Vernal Chamber of Commerce, and Uintah County Economic Development Department.

DESIGN COMMITTEE

Board liaison: Quinn Bennion

Committee Goals:

• Create an inviting, inclusive atmosphere for residents and visitors.

• Celebrate downtown Vernal’s unique and historic character.

• Foster accessible, people-centered public spaces.

PROMOTION COMMITTEE

Board liaison: Nashelle Jackson

Committee Goals:

• Market the defining assets that set downtown Vernal apart from other places.

• Communicate unique features and events to residents and visitors through strategic storytelling.

• Boost the “buy-local” experience.

• Position the downtown Vernal as the center of the community and hub of economic activity.

• Create a positive image that showcases our community’s unique characteristics.

ORGANIZATION COMMITTEE

Board liaison: Laura Chynoweth

Committee Goals:

• Take the lead on organizing events benefitting downtown business owners.

• Facilitate strong leadership and capacity of the Vernal Downtown Alliance.