About Us
Established in 2022 as a nonprofit, Vernal Downtown Alliance champions businesses in the historic downtown area through:
Providing networking opportunities for downtown business owners and individuals engaged in downtown development
Connecting downtown business owners to resources to help them thrive
Coordinating with local agencies and municipalities, including Vernal City, Uintah County Economic Development, Uintah County Travel and Tourism, Vernal Area Chamber of Commerce, and Vernal Innovation Hub, to create a prosperous and welcoming downtown
We are part of the Utah Main Street Program and the Main Street America Program.
How We Work
The Vernal Downtown Alliance uses the Main Street Approach from Main Street America to guide how we support and grow our downtown.
At the heart of this approach are transformation strategies focused, intentional plans that help strengthen our local economy and shape the future of our district. These strategies aren’t just ideas—they’re brought to life through four key areas of work: Economic Vitality, Design, Promotion, and Organization.
Together, these four points help us create a downtown that’s vibrant, welcoming, and built to thrive.
ECONOMIC VITALITY COMMITTEE
Board Liaison: Aaron Averett
Committee Goals:
Build a diverse collection of businesses.
Facilitate investment in the local economy.
Attract new businesses to downtown Vernal.
Foster a supportive environment for entrepreneurs.
Coordinate with and complement the work of the Vernal Innovation Hub, Vernal Chamber of Commerce, and Uintah County Economic Development Department.
DESIGN COMMITTEE
Board liaison: Quinn Bennion
Committee Goals:
Create an inviting, inclusive atmosphere for residents and visitors.
Celebrate downtown Vernal’s unique and historic character.
Foster accessible, people-centered public spaces.
PROMOTION COMMITTEE
Board liaison: Nashelle Jackson
Committee Goals:
Market the defining assets that set downtown Vernal apart from other places.
Communicate unique features and events to residents and visitors through strategic storytelling.
Boost the “buy-local” experience.
Position the downtown Vernal as the center of the community and hub of economic activity.
Create a positive image that showcases our community’s unique characteristics.
ORGANIZATION COMMITTEE
Board liaison: Travis Campbell
Committee Goals:
Take the lead on organizing events benefitting downtown business owners.
Facilitate strong leadership and capacity of the Vernal Downtown Alliance.
Meet the Team
© 2024 Vernal Downtown Alliance